Hey, absolutely.
So while it is quite hard to determine an exact point of entry for a new user (we are not at this time spending a lot of time on developing custom metrics gathering), I can say that our active unique user accounts interacting with the game(played at least one game) increased by 95 in December. Which is a significant number.
We did have a branded-bots campaign and mngo dream quest active in that month so i’m unable to give you exact results for each of them - but for an example cosmic champs x MNGO dream quest, where you can participate to earn these collab nfts, has about 300 users participating weekly - i would imagine its a healthy mix of CC commuinity as well as Stitch userbase. The exposure on X alone (for the two announcements - dream quest + free NFTs in game) have over 7300 views combined.
Again i know these are not hard numbers, but i would say its pretty encouraging especially as we are really looking ot engage all involved communities and not just doing it the least effort route.
edit:
To determine which project to do collab with, for previous period we left it to the community to decide or atleast suggest prime candidates. But since our backlog of potential collabs is growing at alarming rate - we had to pick the ones that resonate with our game the best e.g. fit in the game environment most naturally. And also have to cap it at two, as this is our capacity to keep quality of the collab at respectable level.
the other criteria is obviously the og status and reach the projects have, and especially if they were willing to help us & promote us in the past when we were new to the Algo scene.